THE SONU STORY

SONU was founded by business partners and friends, Stason Strong and Brad Hall. Stason is an engineer, inventor and serial entrepreneur with a meticulous eye for design, while Brad Hall is a CEO and business guru with a background in the medical field and a talented mind for efficiency. The two, with their complementary skill sets, have formed multiple successful businesses together, and both have always taken note of their quality of sleep and the immediate effects it has on their creativity, productivity and overall performance during the business day, as well as their general happiness, liveliness and physical health. Stason and Brad determined that in order to more thoroughly conquer all of their goals, they needed to attain consistent and fully rejuvenating, top quality sleep.

Many factors go into the quality and effectiveness of a night’s rest - comfort, temperature, noise and stress levels all play large roles in a sleeper’s abilities the following day. As noise and stress levels are only solved on a case-by-case basis, the founders set their sights on extreme physical comfort by researching the reasons most sleepers never attain motionless slumber with an optimal sleeping position that lasts through the night. The problem has quite literally been right under us the entire time - the traditional flat mattress.

The mattress, in one form or another, has been around since the start of human history – created first by our early ancestors gathering “bedding” tens of thousands of years ago, and slowly improved on ever since, including the elevated sleeping structures of the ancient Egyptians and Romans, the ornate straw filled furniture of the Renaissance, and the factory-produced beds in the wake of the Industrial Revolution. Since the introduction of coil spring technology in the 1870s, the mattress has not changed much; even to present day. Materials are constantly updated, accompanied by claims of newfound comfort, but the mattress has always been just a spongy flat rectangle… until now.

After extensive research, countless engineering iterations and thorough testing, Stason and Brad have pinpointed the problems with the traditional flat mattress design... and solved them. The SONU Sleep System was born. Never before have sleepers been able to fully immerse into the mattress. The patented Comfort Channel and layered Support Pillow system allow for the full range of motion of shoulders and arms within the bed, not just on top. Molding to the sleeper’s unique shape and desired position, the system greatly reduces pressures that have always been unavoidable with all other mattresses. Couples enjoy sleeping and embracing without undesirable pressure on arms caused by traditional mattresses. Side sleepers benefit from not needing to roll-over to relieve pressure on arms and shoulders constantly, resulting in sound sleep throughout the night. Joint and muscle pain, chronic discomfort and injuries in the neck, arms, shoulders and chest can be greatly reduced by SONU's unique immersive support system. The sides of the Comfort Channel also act as hand supports when holding a device or book, reducing hand and wrist tension when reading and watching. Sleepers who snore on their backs can finally roll to the side to help alleviate snoring without the discomfort traditionally experienced. The founders identified each of these goals and created the SONU Sleep System to address them all.

The name “SONU” was derived from the word “sono” which means “slumber” in Portuguese. While Stason was in Brazil in 2014, he first came up with the idea of a bed that allows sleepers’ limbs to immerse into the mattress to alleviate discomfort and elevate quality of rest. Years later, after teaming up and perfecting the design, Stason and Brad named the company “SONU", commemorating the location of the idea’s first inception, with the root word in Portuguese, while swapping in the letter “U” to create their own unique ending to symbolize the shape of the company’s patented Comfort Channel.

The founders and the entire team here at SONU now invite you to experience an entirely new world of relieving rest and satisfying comfort. It is finally time to sleep like never before...

EXPERIENCE SONU