THE SONU STORY

SONU was founded by business partners and friends, Stason Strong and Brad Hall. Stason is an engineer, inventor and serial entrepreneur with a meticulous eye for design, while Brad Hall is a CEO and business guru with a background in the medical field and a talented mind for efficiency. The two, with their complementary skill sets, have formed multiple successful businesses together, and both have always taken note of their quality of sleep and the immediate effects it has on their creativity, productivity and overall performance during the business day, as well as their general happiness, liveliness and physical health. Stason and Brad determined that in order to more thoroughly conquer all of their goals, they needed to attain consistent and fully rejuvenating, top quality sleep.

The SONU Sleep Company Founders, Stason Strong and Brad Hall, next to a king size SONU Sleep System mattress in a contemporary bedroom.

Many factors go into the quality and effectiveness of a night’s rest - comfort, temperature, noise and stress levels all play large roles in a sleeper’s abilities the following day. As noise and stress levels are only solved on a case-by-case basis, the founders set their sights on extreme physical comfort by researching the reasons most sleepers never attain motionless slumber with an optimal sleeping position that lasts through the night. The problem has quite literally been right under us the entire time - the traditional flat mattress.

The mattress, in one form or another, has been around since the start of human history – created first by our early ancestors gathering “bedding” tens of thousands of years ago, and slowly improved on ever since, including the elevated sleeping structures of the ancient Egyptians and Romans, the ornate straw filled furniture of the Renaissance, and the factory-produced beds in the wake of the Industrial Revolution. Since the introduction of coil spring technology in the 1870s, the mattress has not changed much; even to present day. Materials are constantly updated, accompanied by claims of newfound comfort, but the mattress has always been just a spongy flat rectangle… until now.
“The world has been sleeping on flat beds for centuries, but the human body is not flat...”
“It is now time for a change.”
The Patented SONU Sleep System Mattress with Comfort Channel and Support Pillows against black background.
After extensive research, countless engineering iterations and thorough testing, Stason and Brad have pinpointed the problems with the traditional flat mattress design... and solved them. The SONU Sleep System was born. Never before have sleepers been able to fully immerse into the mattress. The patented Comfort Channel and layered Support Pillow system allow for the full range of motion of shoulders and arms within the bed, not just on top. Molding to the sleeper’s unique shape and desired position, the system greatly reduces pressures that have always been unavoidable with all other mattresses. Couples enjoy sleeping and embracing without undesirable pressure on arms caused by traditional mattresses. Side sleepers benefit from not needing to roll-over to relieve pressure on arms and shoulders constantly, resulting in sound sleep throughout the night. Joint and muscle pain, chronic discomfort and injuries in the neck, arms, shoulders and chest can be greatly reduced by SONU's unique immersive support system. The sides of the Comfort Channel also act as hand supports when holding a device or book, reducing hand and wrist tension when reading and watching. Sleepers who snore on their backs can finally roll to the side to help alleviate snoring without the discomfort traditionally experienced. The founders identified each of these goals and created the SONU Sleep System to address them all.

The name “SONU” was derived from the word “sono” which means “slumber” in Portuguese. While Stason was in Brazil in 2014, he first came up with the idea of a bed that allows sleepers’ limbs to immerse into the mattress to alleviate discomfort and elevate quality of rest. Years later, after teaming up and perfecting the design, Stason and Brad named the company “SONU", commemorating the location of the idea’s first inception, with the root word in Portuguese, while swapping in the letter “U” to create their own unique ending to symbolize the shape of the company’s patented Comfort Channel.

The founders and the entire team here at SONU now invite you to experience an entirely new world of relieving rest and satisfying comfort. It is finally time to sleep like never before...
Loved By The Pros
Professional athletes, celebrities and fitness experts alike all rely on their SONUs to improve recovery, breathing and quality of sleep every night. The result is better rejuvenation and performance every day. Watch these featured reviews and see how SONU helps them all in different ways...
Photo of Pro Basketball Player Natalie Achonwa

DYLAN CREWS

Star Outfielder
Tigers & Nationals
Photo of Pro Fighter Gillian Robertson

GILLIAN ROBERTSON

MMA Pro &
UFC Strawweight
Photo of Movie Star Jackson Rathbone

JACKSON RATHBONE

International Movie Star Known for "Twilight"
Photo of Pro Wakeboarder Parks Bonifay on a lake

PARKS BONIFAY

Professional Wakeboarder & Red Bull Sports Legend
Photo of Pro Fighter Miranda Maverick

MIRANDA MAVERICK

MMA Pro &
UFC Flyweight
Photo of Pro Fighter Jalin Turner

JALIN TURNER

MMA Pro &
UFC Welterweight
Photo of Pro Skateboarder Chris Cole with his trophy

CHRIS COLE

Professional Skateboarder & Action Sports Champion
Photo of Pitcher Ryan Pepiot

RYAN PEPIOT

Star MLB Pitcher
Dodgers & Rays
Photo of Pro Fighter Brendan Allen

BRENDAN ALLEN

MMA Champion & UFC Middleweight
Photo of Pro Fighter Macy Chiasson

MACY CHIASSON

MMA Pro &
UFC Bantamweight
Photo of Pro Surfer Rob Kelly holding his prize trophy belt

ROB KELLY

Professional Surfer & Cold Water Adventurer
Photo of Pro Basketball Player Natalie Achonwa

NATALIE ACHONWA

Star WNBA Forward
Minnesota Lynx
Photo of Pro Baseball Player Paul Blackburn holding mitt and throwing pitch

PAUL BLACKBURN

All-Star MLB Pitcher
Cubs, Mariners & A's
Photo of Pro Baseball Player Josh Jung

JOSH JUNG

Star MLB Third Baseman
Texas Rangers
Photo of Pro Football Player Chidobe Awuzie

CHIDOBE AWUZIE

Star NFL Cornerback
Cowboys, Bengals & Titans
Photo of Pro Fighter Julia Avila

JULIA AVILA

MMA Pro &
UFC Bantamweight
Photo of Pro Baseball Player for the Yankees, Oswaldo Cabrera

OSWALDO CABRERA

Power Hitter & Shortstop
New York Yankees
Photo of Pro Football Player Dallin Leavitt

DALLIN LEAVITT

Star NFL Safety
Raiders & Packers
Trusted Reviews From Side Sleepers Nationwide
Shoppers and their reviews verified by Fera.ai
Thank YOU! Best mattress out there.
★★★★★
After being a gymnast for 15 years, I haven't felt this much relief from the pain in my shoulders and my hips while sleeping!! Thank you!
Steph C.
VERIFIED SHOPPER
YUMA, AZ
Highly recommended!
★★★★★
Creates the perfect space for your arm if you're a side sleeper. Changed the way I sleep forever.
Justin S.
VERIFIED SHOPPER
ENTERPRISE, MS
AMAZING
★★★★★
So I actually own one of these. It's AMAZING. Yes it will take you a few weeks to get "used" to it... But that said, you will be AMAZED at how great your shoulders feel in the morning. Just unreal. Like sleep a full 8 hours without waking up type of sleep.
Jason R.
VERIFIED SHOPPER
Buffalo, NY
Excellent!
★★★★★
I have very bad neck and back issues and this mattress is a dream! If you are a side sleeper you will love it and even if you like to sleep on you back you will love it! Very comfortable and totally worth the money!
Grace L.
VERIFIED SHOPPER
MARTINSVILLE, VA
Fantastic!
★★★★★
i have suffered from shoulder pain while sleeping for several years, i had just about given up... then i saw this bed and decided one last try. i can't begin to explain what it feels like to sleep through an entire night... for the first time in 20 years the first weekend i had it. I'm so impressed with this bed... because what they are making is making a difference in people's lives.
Crystal G.
VERIFIED SHOPPER
NEW PALEST., IN
Lives up to the hype
★★★★★
This comfort channel they made is next level. I never imagined that I would be able to put my arm in the mattress. Takes all the pressure off my shoulder, which I so so need. YES
Kim J.
VERIFIED SHOPPER
CAPE CORAL, FL
Highly recommended!
★★★★★
I’m a side sleeper and I used to wake up with a dead feeling arm from lying on it all night. Finally a mattress with a pocket for my arm. I tried all the pillows and even very expensive mattresses in the past, but nothing cured my circulation problems until I got the sonu sleep mattress. I love it!
Nic D.
VERIFIED SHOPPER
Chicago, IL
Fantastic!
★★★★★
...Sonu mattresses are in a league all by themselves. This is the most comfortable bed I have ever slept on. I have no more shoulder pain and numbness. I can now sleep through the night and not wake up in pain. If anyone is even thinking about getting a Sonu sleep system don’t think anymore. Pull that trigger. I 100% gaurentee you will not be disappointed.
Christopher B.
VERIFIED SHOPPER
GRANTVILLE, PA
Time to Sleep Like Never Before
Watch the videos below to learn how you're about to get the best night's sleep of your life.
Finally Rest Naturally
Unmatched Side Sleeping Comfort
The SONU Experience
Life with a SONU
Game Changing Innovations
Photo of the SONU Sleep System from the foot of the mattress with light and dark grey fabric on a black background.
THE COMPLETE GUIDE
Learn about the reasons we created this unique sleep system, how your old mattress falls short, and the game changing benefits that you'll enjoy every day with a SONU.
Read this informative article and others on our blog, Comfort & Slumber, by The SONU Editorial Team.
“The SONU mattress allows for dramatic improvement in ergonomic support, resulting in better sleeping patterns, and an increase in the patient’s comfort and overall wellbeing.”
- Dr. James Hogan
Chiropractic Physician
Los Angeles, California
Read more about Dr. Hogan and how The SONU Sleep System can help you in the same ways as his patients.
Computer rendering of man with glowing red shoulder pain on blue background.
Photo of the SONU Comfort Insert Pillow in dark grey fabric on a black background.
The SONU Comfort Insert fills in one side of the Comfort Channel, making the SONU Sleep System more akin to a flat mattress, but still with give for your shoulders. This versatility can be helpful for many scenarios including couples who sleep differently from one another (e.g. a side sleeper and a back sleeper) and for those who simply prefer less space in the Comfort Channel.
The National Air Traffic Controllers Association has selected SONU as their official partners in the sleep industry, giving their members higher quality rest for their highly important careers.
Read more about NATCA and how the SONU Sleep System is helping members of the aviation industry across the nation.
Photo of an airplane on the runway at sunset.
SONU Social
OMG. I'm going to cry with joy!!! I am ordering this NOW!
Facebook LogoJason R.
This is the mattress of my dreams. 😭😭
Instagram Logo@angelareed05
I need this more than anything I've ever needed
Facebook LogoStephanie B.
whoever designed this needs a special place in heaven lol
Facebook LogoAntuwan C.
My shoulders start crying tears of joy when i seen this
Instagram Logo@jondoemrnobody
Zach F. the perfect mattress
Facebook LogoAli F.
I need this!!!!!! My arm hurts or is asleep every morning!!!!
Facebook LogoRachel S.
Jake - Game changer! 😳😍
Facebook LogoLewis E.
@marc.munoz.77 Finally something for folks with broad shoulders who want to sleep on the side.
Instagram Logo@mechkitten
Genius. Seriously what I've wanted.
Facebook LogoHailey M.
Omg what a great idea. Now I can sleep on my belly without my arms all weird under me 🤣
Facebook LogoKrissie S.
Made In The U.S.A.
Image of the red, white and blue U.S. flag
The SONU Sleep System was designed and developed in California, and is manufactured only in the United States - made with the highest quality materials and attention to detail for side sleepers everywhere.
* SONU Bedding and several SONU Supports are imported products. All other SONU products are made in the United States.
Designed To Work Together
The SONU Sleep System
Hybrid
$2,599 $1,899 ★★★★★

It is finally time to immerse into comfort, and sleep like never before.

The SONU Sheets

Soft, cooling and sustainable, with the Comfort Channel built in to fit your SONU.

The SONU Top Pillow Deluxe

The perfect amount of support and malleability to complement your SONU.

Try For 100 Nights

If the SONU Sleep System somehow isn't for you, let us know and we'll come and get it.

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